July 25, 2008

Right of Publicity 101

No, a fast food chain may not refer to a well-known rapper by name in its ads, without that rapper's permission.

Yes, doing so dilutes his brand, and he's entitled to compensation for it.

Yes, somebody in advertising just saw his career end (unless the whole point was that the free publicity would be worth more than the damages paid out).

Posted by Matt Bruce at July 25, 2008 11:15 AM
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