"It's like watching sports with your best friend. If your best friend actually knew what he was talking about."
--ESPN banner ad promoting Bill Simmons as "The Sports Guy"
(Given ESPN's focus on sports, how weird is it to have a singular designation "the sports guy." By contrast would Rob Neyer be "the weather guy" or something?)
Two more along these lines: If you've heard those radio ads where a guy compares beer to darts, or to the world wide web, you know that in real life everyone around that guy would recognize him as a tool and yearn for the day he shut up.
Meanwhile, in real life the frosted hair guy who talks to the camera (across the table) on those TGIF TV ads would have a painfully obvious, just all-around awkward, homosexual crush on his table mate. ("And then you could buy something for those girls at that other table"? - totally a front.)
Posted by Matt Bruce at June 14, 2008 11:51 AM