May 07, 2008

Something I Irrationally Love About ESPN.com

They've entered a golden age of lead writing: Everywhere you look on the site there are one-sentence introductions in amazing "action prose." The sentences are short and simple -- they not only completely avoid wasting words but also get a tremendous amount of meaning from 25 words or less.

Posted by Matt Bruce at May 7, 2008 07:38 PM
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