March 05, 2008

E-Mail Subject Lines You Should Never Use

I presume nobody uses "Hi" anymore, since the spammers hijacked that one years ago. And everyone remembers to put a subject line.

The next one to crack down on is "Question." Not necessarily for spam-based reasons (even though I always think an e-mail with that subject will be spam, surprisingly often it isn't), but just because a much better subject line would reflect what the question was about.

Oh, and if you're trying to prevent your legit e-mails from being mistaken for spam, apparently you should avoid subject lines where the penultimate line is "for." To Bayesian filters, it would seem a subject line like "ICT Invitation for [name of school]" looks a lot like "Rolex Watch for [name of person]."

Posted by Matt Bruce at March 5, 2008 12:12 PM
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